DIRECTV NOW

DIRECTV NOW is a multi-channel streaming service that allows customers to stream high-quality content from anywhere on any device. Because of the massive content library available on the app, we wanted to shift the direction and focus away from just the devices. We created a campaign that put the content front & center and fullscreen. By shifting the focus, it allowed for a more dynamically targeted campaign that could appeal to sports fans, entertainment lovers, news buffs, premium show enthusiasts and even cartoon addicts. The overall campaign spanned across social, display, video and web.

• Concepting

• Layout

• Video and Sound Editing