DIRECTV Mr. Mercedes

DIRECTV Audience Network launched a brand new crime drama series called Mr. Mercedes — the story of a serial killer that tracked and followed his victims everywhere. To create awareness and intrigue viewers to tune in, we created a hyper-targeted campaign that leveraged the most captivating asset, Mr. Mercedes. Using super-specific targeted ads we were able to customize Mr.Mercedes’ messages around the time of day, weather, a person’s geo-location and even life events. This gave viewers the experience of having Mr. Mercedes stalking, following, and otherwise watching them across the Internet.

• Awareness Campaign Design

• Dynamic Targeting

• Social & Display Ads